Deals get done

when executives connect.

According to Forrester, an average of 13 people are involved in a B2B purchasing decision.

(The Verdict Is In: It’s Buying Groups for the Win).

That complexity makes executive relationships more valuable than ever. When everyone has a voice in the deal, the leaders who can align, accelerate, and approve become your greatest advantage.

Most sales teams focus on decision-makers and miss the bigger opportunity: influencing the C-suite, the people who can streamline decisions and close the deal.

Without C-suite relationships, deals stall, competitors win, and renewal rates slip.

With C-suite relationships, you’ll:

  • Close deals faster by eliminating mid-level roadblocks.

  • Boost renewals through stronger executive relationships.

  • Increase deal size as trust deepens into long-term commitments.

  • Outpace competitors by building C-suite influence first.

I’ve helped clients develop relationships across the C-suite. From Fortune 50 to Davos. From presidents and prime ministers to governors and non-profit CEOs.

I connect the people who can, to the people who do.

KB Strategy Group testimonial from Marc Benioff, CEO of Salesforce

How I Help Drive Revenue
Through Executive Relationships

EXECUTIVE ENGAGEMENT ADVISING

For: Marketing, field, and sales leaders ready to develop executive relationships

I work with your team to:

  • Design and scale Executive Briefing Centers, Customer Advisory Boards, and C-level forums

  • Align GTM and account teams around executive trust-building

  • Develop playbooks, messaging, and assets that turn meetings into momentum

Ideal for: Enterprise and growth-stage companies expanding their C-suite strategy.

EXECUTIVE ACTIVATION SPRINT

For: Revenue and marketing leaders with stalled enterprise deals

A focused 30-day sprint to surface, activate, and accelerate executive relationships.

Together we:

  • Identify high-potential accounts

  • Facilitate C-suite conversations that remove friction

  • Build tailored follow-ups and assets that close the gap between interest and action

Outcome: Stronger relationships, faster revenue, and a reputation for executive trust.

FOUNDERS’ OFFICE HOURS

For: Early-stage portfolio companies

90-minute weekly sessions (booked one month at a time) plus unlimited async access.

We focus on:

  • Executive engagement fundamentals

  • Go-to-market process maturity

  • The founder’s role as relationship leader

Value: Avoid early GTM missteps, build scalable habits, and grow faster, without adding headcount.

Testimonials

  • "Working with KB Strategy Group was awesome for us at Sitecore as we embarked on building our Customer Advisory Board. Kathleen's expertise in aligning the program with our business goals and collaborating seamlessly with our team was essential to our success."

    Kathie Johnson, CMO, Sitecore

  • "Kathleen's expertise and strategic insights were invaluable. At Cordial, she provided my team with a high-level, yet extremely practical, overview of best practices as we reboot our CAB. Kathleen’s guidance greatly enhanced our strategy and approach."

    Rob Garf, Head of Strategy & Insights, Cordial

  • "Having worked alongside Kathleen for years I have seen how effectively she brings people, ideas and business evolution together. She is a master at enabling meaningful collaboration and a delight to work with."

    Peter Schwartz, Chief Futures Officer, Salesforce

  • "Kathleen excels in creating transformative executive engagements, earning senior leadership's trust, and driving revenue growth by deepening customer relationships through strategic collaboration."

    Anthony Fernicola, President, Chief Customer Officer at Salesforce

  • "Kathleen is a clear, decisive, and thoughtful decision-maker, which was key to advancing the high volume of executive programming, with consistently tight timelines and short planning windows."

    Kelly Resta, Streamlinevents

  • "Kathleen’s sales machine helped Salesforce become what it is today. She can seat your best customer, or your next customer, right next to you, from a roundtable dinner to Davos. Imagine how useful that is."

    Marc Benioff, Chair & CEO, Salesforce

  • “The opportunity to meet with all of our customers and partners in one place has been incredible… and to have these strategic conversations with the top-level folks has been extremely beneficial.”

    CEO of a high-growth enterprise SaaS company who partnered with us to plan their first Davos presence

Meet Kathleen Burke

Over 16 years at Salesforce, I built and led executive engagement programs that helped grow revenue from $50M to $31B in revenue. I’ve seen firsthand how the right relationships accelerate deals, deepen trust, and drive lasting growth.

At Salesforce, I created and managed some of the company’s most strategic executive initiatives, including:

  • Customer Advisory Boards that shaped product strategy

  • CEO-level dinners with Marc Benioff globally

  • Stakeholder communications that strengthened top-tier relationships

  • Sales account planning programs that aligned executive sponsors with revenue priorities

  • Salesforce’s annual presence at the World Economic Forum in Davos

    Today I bring that same experience to B2B companies looking to turn executive engagement into a growth engine.

Don’t let another quarter pass without the connections that drive your biggest deals.

Book a free 30-minute consult now, or email kathleen@kbstrategygroup.com.

Wondering how I build C-level relationships? Listen to this podcast for a preview ↓

Kathleen Burke - Building Executive Relationships Podcast - Hosted by Susan Tatum